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Scott Woodward is an American marketing executive.[1].He is the founder of the brand consultancy SEW Branded and has held executive positions with businesses such as the Arnell Group, Movado Group, Calvin Klein, and Ray-Ban[2][3]
Career
[edit]Woodward began his career at Chevron in 1987 as a marketing assistant. He later became director of global image marketing at Ray-Ban.[1][2][4]
In 1997, Woodward became vice president of worldwide marketing and public relations at Calvin Klein in 1997. He worked on brand campaigns for Tommy Hilfiger, Coach, Concord, ESQ, and Movado before joining Movado Group as global chief marketing officer the following year.[3][5][6][7] Later that, he worked for the Arnell Group after Omnicom acquired it.[8]
Philanthropy & Awards
[edit]The Hetrick-Martin Institute presented Woodward with the Emery Award in 2013 for his efforts to raise money for anti-bullying education. In 2014, campaigns developed by SEW Branded in partnership with One Direction and the Born This Way Foundation won Clio, Summit International, and Internet Advertising Awards.[9][10]
In 2025, Woodward produced a public service announcement for the Luisa Diaz Foundation that premiered at the Mia Amor Graciousness Gala in New York. Women's Wear Daily reported that the campaign promoted kindness as a leadership quality.[11] The same year, he received the "Kindness is Cool" award from the foundation. Media outlets including Times Square Chronicles and Daily Front Row covered the campaign and his remarks at the event.[12][13]
References
[edit]- ^ a b "Scott Woodward: An Original Luxury & Fashion Marketer". Grazia USA. 2023-04-10. Retrieved 2025-08-30.
- ^ a b "The Remaking of Ray-Ban". Women's Wear Daily. 1996-07-29.
- ^ a b "The Coach Cachet Grows". Women's Wear Daily. 1998-10-19.
- ^ Herman-Cohen, Valli (2000-03-24). "Oscars: The Ultimate Advertisement". Los Angeles Times. Retrieved 2025-08-30.
- ^ "Time and Money: Concord Watches Throws Relaunch Party, Benefits amfAR". Women's Wear Daily. 1999-09-23.
- ^ "Movado Names Gerritt to Head Its Global Merchandising Effort". Women's Wear Daily. 1999-08-04.
- ^ "Movado Reports 173K Loss in First Quarter". Women's Wear Daily. 2000-06-12.
- ^ Herman-Cohen, Valli (2000-01-10). "The Revision of a Fashion Bible". Los Angeles Times.
- ^ Moin, David (2013-11-21). "Emery Awards Benefits the Hetrick-Martin Institute". Women's Wear Daily.
- ^ Lipke, David (2013-08-26). "Office Depot, One Direction Link Up for Marketing Push". Women's Wear Daily.
- ^ Feitelberg, Rosemary (2024-02-22). "Sydney Sweeney, American Eagle Backlash and Authorities Weigh In". Women's Wear Daily. Retrieved 2025-08-30.
- ^ "Queen of Kindness NYC Celebrity Luisa Diaz Hosted the Gala of the Year—Mag: Kindness Is Cool at Cipriani's". Times Square Chronicles. 2025-05-21. Retrieved 2025-08-30.
- ^ White, Tom (2025-06-27). "Scott Woodward: The Kindness Crusader's Latest Campaign". The Daily Front Row. Retrieved 2025-08-30.
External links
[edit]