Strategy (song)

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"Strategy"
Strategy 2.0 cover
Single by Twice featuring Megan Thee Stallion
from the EP Strategy
ReleasedDecember 6, 2024 (2024-12-06)
Genre
Length3:21
Label
Composers
  • Earattack
  • Boy Matthews
  • Cleo Tighe
  • Lee Woo-hyun
Lyricists
Twice singles chronology
"Dive"
(2024) 		"Strategy"
(2024) 		"Takedown"
(2025)
Twice English singles chronology
"I Got You"
(2024) 		"Strategy"
(2024) 		"Takedown"
(2025)
Megan Thee Stallion singles chronology
"Bigger in Texas"
(2024) 		"Strategy"
(2024) 		"Whenever"
(2025)
Music video
"Strategy" on YouTube

"Strategy" is a song recorded by South Korean girl group Twice featuring American rapper-songwriter Megan Thee Stallion. It was released as the lead single of Twice's fourteenth extended play Strategy on December 6, 2024.[1] It was written by Boy Matthews, Cleo Tighe and Megan Thee Stallion (credited as Megan Pete), and composed by Earattack, Matthews, Tighe and Lee Woo-hyun.

A solo version of "Strategy" was also included on Strategy, and an EP of remixes titled Strategy 2.0 was released on December 18, 2024. The solo version was later included on the soundtrack to the film KPop Demon Hunters, released on June 20, 2025.[2] The song peaked at number 48 on the Billboard Global 200 and number 112 on South Korea's Circle Digital Chart. It also entered charts in Australia, Canada, Hong Kong, Japan, Malaysia, the Philippines, Singapore, and the United Kingdom, and the top ten in Taiwan. In the United States, the song peaked at number 51 on the Billboard Hot 100 and was certified platinum by the Recording Industry Association of America.

Critical reception

[edit]
Professional ratings
Review scores
SourceRating
IZMStarStarStar[3]

"Strategy" was listed as one of the best global collaborations in 2024 by Rolling Stone Korea, having been praised as "a song full of girl crush charm".[4] Lim Dong-yeop of IZM scored the song three out of five stars, highlighting its utilization of retro sounds and sensual beats.[3]

Listicles

[edit]
Name of critic or publication, name of listicle and rank
Critic/Publication List Rank Ref.
Complex The 15 Best K-Pop and Rap Collaborations of All Time 15th [5]

Commercial performance

[edit]

In the United States, "Strategy" debuted at number three on the Bubbling Under Hot 100 chart in December 2024.[6] The song had a resurgence in popularity due to its inclusion on the soundtrack to the film KPop Demon Hunters, released on June 20, 2025. On July 29, "Strategy" debuted on the Billboard Hot 100 at number 92, marking Twice's third entry on the chart.[7] It rose to number 74 the following week, charting higher than Twice's previous singles "The Feels" and "Moonlight Sunrise".[8][9] On September 2, "Strategy" peaked at number 51, a personal best for the group.[10] It is also Twice's longest-charting song on the Hot 100.[11] In the United Kingdom, "Strategy" peaked at number 32 on the Official Singles Chart.[12]

Accolades

[edit]
Music program awards
Program Date Ref.
Music Bank December 13, 2024 [13]

Track listing

[edit]
  • Digital download and streaming – Strategy 2.0
  1. "Strategy" (version 1.0) – 3:05
  2. "Strategy" (Slom remix) – 2:42
  3. "Strategy" (house) – 3:00
  4. "Strategy" (moombahton) – 2:55
  5. "Strategy" (instrumental) – 2:46

Charts

[edit]

Certifications

[edit]
Certifications
Region Certification Certified units/sales
New Zealand (RMNZ)[34] Gold 15,000‡
United Kingdom (BPI)[35] Silver 200,000‡
United States (RIAA)[36] Platinum 1,000,000‡

‡ Sales+streaming figures based on certification alone.

Release history

[edit]
Release dates and formats
Region Date Format(s) Version Label Ref.
Various December 6, 2024
  • Solo
  • Megan Thee Stallion version
[37]
United States December 10, 2024 Contemporary hit radio Megan Thee Stallion version [38]
December 11, 2024 Digital download Strategy 2.0 EP [39][40]
Various December 18, 2024
  • Digital download
  • streaming
 [41]

See also

[edit]

References

[edit]
  1. ^ a b Kaufman, Gil (December 6, 2024). "TWICE Plot Their Love 'Strategy' With Some Spicy Advice From Megan Thee Stallion: Watch". Billboard. Archived from the original on December 18, 2024. Retrieved December 20, 2024.
  2. ^ "KPop Demon Hunters (Soundtrack from the Netflix Film)". Apple Music. June 20, 2025. Retrieved June 23, 2025.
  3. ^ a b Lim, Dong-yeop (December 19, 2024). "Strategy (2024)". IZM (in Korean). Retrieved January 22, 2025.
  4. ^ 롤링스톤 코리아 2024 랭킹 'MUSICIANS on MUSICIANS' [Rolling Stone Korea 2024 Ranking: 'Mucisians on Musicians']. Rolling Stone Korea (in Korean). January 31, 2025. Archived from the original on January 31, 2025. Retrieved January 31, 2025.
  5. ^ Mitchell, Ashlee (March 28, 2025). "The 15 Best K-Pop and Rap Collaborations of All Time". Complex. Retrieved July 14, 2025.
  6. ^ "Bubbling Under Hot 100 (Week of December 21, 2024)". Billboard. Archived from the original on December 17, 2024. Retrieved August 13, 2025.
  7. ^ Shim, Sun-ah (July 29, 2025). "'Golden' from 'KPop Demon Hunters' rises to No. 2 on Billboard Hot 100, tops global charts". Yonhap News Agency. Retrieved August 13, 2025.
  8. ^ Kang, Kyung-youn (August 6, 2025). "TWICE Shines at Lollapalooza... Hits Twice Best on Billboard's 'Hot 100' at No. 74". SBS Star. Retrieved August 13, 2025.
  9. ^ Hwang, You-mee (August 13, 2025). "Twice scores career-high on Billboard's Hot 100". The Korea Herald. Retrieved August 14, 2025.
  10. ^ Lee, Seung-gil (September 4, 2025). 트와이스는 매일매일이 '커리어 하이'다 [Every day is a 'career high' for Twice]. MyDaily (in Korean). Retrieved September 4, 2025 – via Naver.
  11. ^ McIntyre, Hugh (August 13, 2025). "Twice Hits Several Major Milestones On The Hot 100". Forbes. Archived from the original on August 14, 2025. Retrieved August 14, 2025.
  12. ^ Smith, Thomas (September 5, 2025). "K-Pop Dominates U.K. Singles Chart as 'Golden' Shines for Fifth Week at No. 1". Billboard. Retrieved September 5, 2025.
  13. ^ 12월 2주 <K-차트> 순위 [December 2nd week <K-Chart> rankings] (in Korean). December 13, 2024. Archived from the original on December 13, 2024. Retrieved December 13, 2024.
  14. ^ "ARIA Top 50 Singles Chart". Australian Recording Industry Association. September 15, 2025. Retrieved September 12, 2025.
  15. ^ "Twice Chart History (Canadian Hot 100)". Billboard. Retrieved October 28, 2025.
  16. ^ "Twice Chart History (Global 200)". Billboard. Retrieved September 3, 2025.
  17. ^ "Twice Chart History (Hong Kong Songs)". Billboard. Retrieved December 17, 2024.
  18. ^ "IRMA – Irish Charts (Week 39, 2025)". Irish Recorded Music Association. Retrieved September 27, 2025.
  19. ^ a b "Twice Chart History (Japan Hot 100)". Billboard. Retrieved December 20, 2024.
  20. ^ "Weekly Combined Singles Chart – December 23, 2024" (in Japanese). Oricon. Archived from the original on December 19, 2024. Retrieved December 19, 2024.
  21. ^ "Top Radio Hits Lithuania Weekly Chart: Sep 11, 2025". TopHit. September 12, 2025. Retrieved September 12, 2025.
  22. ^ "Twice Chart History (Malaysia Songs)". Billboard. Retrieved December 17, 2024.
  23. ^ "TOP 20 Most Streamed International Singles In Malaysia Week 50 (06/12/2024-12/12/2024)". RIM. December 21, 2024. Retrieved December 21, 2024 – via Facebook.
  24. ^ "NZ Top 40 Singles Chart". Recorded Music NZ. August 15, 2025. Retrieved August 15, 2025.
  25. ^ "Twice Chart History (Billboard Philippines Hot 100)". Billboard. Retrieved December 21, 2024.
  26. ^ "RIAS Top Charts Week 50 (6 - 12 Dec 2024)". RIAS. Archived from the original on December 17, 2024. Retrieved December 17, 2024.
  27. ^ "Digital Chart – Week 50 of 2024". Circle Chart (in Korean). Retrieved December 20, 2024.
  28. ^ "Twice Chart History (Taiwan Songs)". Billboard. Retrieved December 17, 2024.
  29. ^ "Official Singles Chart on 5/9/2025 – Top 100". Official Charts Company. Retrieved September 5, 2025.
  30. ^ "Twice Chart History (Hot 100)". Billboard. Retrieved September 2, 2025.
  31. ^ "Twice Chart History (Pop Songs)". Billboard. Retrieved January 26, 2025.
  32. ^ "Digital Chart – December 2024". Circle Chart (in Korean). Retrieved January 9, 2025.
  33. ^ "Billboard Global 200 – Year-End 2025". Billboard. Retrieved December 10, 2025.
  34. ^ "New Zealand single certifications – Twice – Strategy". Radioscope. Retrieved September 26, 2025. Type Strategy in the "Search:" field and press Enter.
  35. ^ "British single certifications – Twice – Strategy". British Phonographic Industry. Retrieved November 15, 2025.
  36. ^ "American single certifications – Twice – Strategy". Recording Industry Association of America. Retrieved November 26, 2025.
  37. ^ STRATEGY - Album by TWICE on Apple Music, December 6, 2024, retrieved December 6, 2024
  38. ^ "Your Radio Add Recaps". Hits. December 10, 2024. Retrieved January 8, 2025.
  39. ^ Twice [@JYPETWICE] (December 11, 2024). "ONCE🍭The exclusive STRATEGY 2.0 digital album with 4 new 'STRATEGY' Remixes is now available ONLY on the TWICE Store! Grab it right now and be the first to vibe with the remixes💖" (Tweet). Retrieved December 22, 2024 – via Twitter.
  40. ^ "Strategy 2.0 Digital Album". Twice Official Store. Archived from the original on December 12, 2024. Retrieved December 22, 2024.
  41. ^ Strategy 2.0 - Single by TWICE on Apple Music, December 18, 2024, retrieved December 18, 2024

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