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| Company type | Subsidiary |
|---|---|
| Industry | Media, Gaming |
| Predecessor | Score Media |
| Founded | 2012 |
| Founder | John S. Levy |
| Headquarters | 125 Queens Quay East, , Canada |
| Products | Digital media, mobile applications, sports betting |
| Parent | Penn Entertainment (2021-present) |
| Website | www.scoremediaandgaming.com  |
Score Media and Gaming Inc. (formerly theScore Inc.) is a Canadian digital media and gaming company based in Toronto. A subsidiary of Penn Entertainment, it operates the sports news application theScore and the sportsbook theScore Bet. The company maintains American offices in New York City.
The company was formed in 2012 as a spin-out of Score Media after the sale of its television business (including its specialty channel The Score Television Network, now Sportsnet 360) to Rogers Media.
History
[edit]In 2012, Score Media reached an agreement to sell its Canadian television operations (including its flagship specialty channel The Score) to Rogers Media. The remaining digital assets, including theScore.ca and its mobile apps, were spun off into a new entity known as theScore Inc. The Canadian Radio-television and Telecommunications Commission (CRTC) approved the sale of the television business to Rogers in 2013.[1][2][3][4]
The company was spun-out from Score Media immediately prior to Rogers' acquisition. As a result of the transaction, former shareholders of Score Media received one share of the new company for each share held in Score Media, meaning that Score Media founder John Levy and family are the largest single voting shareholders in the company, as was the case with Score Media, though Rogers received additional shares yielding an ownership stake of 11.8%.[5] Rogers subsequently sold its shares in the company in June 2014.[6]
In December 2018, following the legalization of sports betting in the United States via Murphy v. National Collegiate Athletic Association, theScore partnered with Monmouth Park Racetrack in Oceanport, New Jersey to launch its first mobile sportsbook in the United States via a 15-year market access agreement.[7][8] The service launched in September 2019 as theScore Bet; the service would focus on integrations with theScore's sports news app.[9]
In July 2019, Penn National Gaming announced a 20-year market access agreement with the company, now known as Score Media and Gaming, in 11 states; as a condition of the deal, subsidiary Penn Interactive Ventures would take a 4.7% equity stake in the company.[10]
The company was publicly traded on the TSX Venture Exchange; in September 2020, it moved to the Toronto Stock Exchange.[11] In October 2021, Penn acquired theScore for $2 billion in a cash and stock deal; the company was subsequently delisted from the Toronto Stock Exchange and Nasdaq.[12][13]
In April 2022, as part of the province's regulated online gambling market, theScore Bet expanded into Canada by launching in Ontario. It would subsequently announce a partnership with the Toronto Blue Jays (which are also owned by Rogers) to become its official gaming partner.[14]
Leadership
[edit]The executive chairman of theScore is its founder, John Levy.[15] The president and chief operating officer of theScore is Benjie Levy.[16]
References
[edit]
- ^ Ladurantaye, Steve. "Rogers Communications to acquire Score Media". The Globe and Mail. Retrieved August 24, 2012.
- ^ "CRTC clears way for Rogers to buy Score". The Globe and Mail. Retrieved May 1, 2013.
- ^ "CRTC Gives Final Approval to Rogers' Acquisition of Score Media". Broadcaster Magazine. Archived from the original on December 3, 2013. Retrieved May 1, 2013.
- ^ "Rogers wants CRTC to ease Score licence rules". The Globe and Mail. Retrieved January 17, 2013.
- ^ "Score Media Inc. completes plan of arrangement | theScore App: The Ultimate, Personalized Mobile Sports Experience". mobile.thescore.com. Retrieved November 13, 2019.
- ^ "Are you owned by Rogers Media?". theScore. September 20, 2016. Archived from the original on April 28, 2019. Retrieved November 13, 2019.
- ^ Cohen, Andrew (December 22, 2025). "Digital Media Company theScore Plans Online and Mobile Sportsbook in New Jersey". Sports Business Journal. Retrieved December 22, 2025.
- ^ Mann, Robert (December 18, 2018). "theScore Set to Launch NJ Sportsbook Through Monmouth Park". SportsHandle. Retrieved December 22, 2025.
- ^ Booton, Jen (December 22, 2025). "theScore's Winning Formula: Integrating Mobile Betting Platforms Into Sports Media". Sports Business Journal. Retrieved December 22, 2025.
- ^ Rybaltowski, Matt (August 1, 2019). "Penn National Lands Market Access Agreements With Major Sportsbooks". SportsHandle. Retrieved August 13, 2024.
- ^ "Score Media and Gaming gets full listing at TSX". National Post. September 14, 2020.
- ^ "Penn National Agrees to Buy TheScore App in $2 Billion Deal". The Wall Street Journal. August 5, 2021. Retrieved August 20, 2021.
- ^ "Penn National Gaming Completes Acquisition of Score Media and Gaming Inc" (Press release). Business Wire. October 19, 2021.
- ^ Nightingale, Tom (April 7, 2022). "theScore Bet becomes exclusive gaming partner of the Toronto Blue Jays". canadiangamingbusiness. Retrieved October 13, 2022.
- ^ "John Levy". Score Media and Gaming Inc. Retrieved October 25, 2023.
- ^ "Benjie Levy". Score Media and Gaming Inc. Retrieved October 25, 2023.