| Company type | Private |
|---|---|
| Industry | Graphic design |
| Founded | 1992 in Houston, Texas, United States |
| Founders |
|
| Defunct | 2003 |
| Fate | Dissolved |
| Headquarters | Houston, Texas, United States |
| Services | Computer graphics and design |
| Website | penandpixel.com |
Pen & Pixel Graphics, Inc. was an American graphic design firm based in Houston, Texas that specialized in musical album covers, especially for gangsta rap artists in the Southern United States. For a long time, it was the house design firm for No Limit Records, Cash Money Records, and Suave House Records.
History
[edit]The company was started in 1992 by brothers Aaron and Shawn Brauch. The Brauch brothers and their staff worked with over 8,000 clients and completed 19,180[1] album covers before the company closed its doors in 2003.[2] The brothers cited peer-to-peer file sharing website Napster and the September 11 attacks as reasons for the close; artists were reluctant to fly to Houston to view artwork that listeners would be unlikely to see.[3][4]
The album covers Pen & Pixel produced have been described as "gaudy",[3] "more-is-more",[4] and "outrageous".[5] Common themes included bullets, cars, drugs, fire, gems, money, women, and other examples of wealth and riches.[3][4] Pen & Pixel would fulfill client requests for custom album covers, with sketches of the album cover being drawn based on the concepts requested. These sketches would then be scanned by a computer, which would generate a list of items needed for the cover, such as cars and diamonds. Photos would then be taken of these items from different angles, so the same item could be reused in the future.[1] Pen & Pixel apparently refused to produce political covers[6][7] (with the sole exception of their first, I'm Goin' Out Lika Soldier by Willie D[4]), and they once rejected a concept by Insane Clown Posse involving a pregnant woman being shot.[4]
In 2020, Pen & Pixel came out of retirement to design the cover art for 21 Savage and Metro Boomin's Savage Mode II.[8] The artwork is in their signature design, heavily inspired by those of Cash Money and No Limit and is a nod to the bling-rap album covers of the 1990s.[9][10][11]
Timeline of notable covers
[edit]1992
[edit]1993
[edit]1994
[edit]1995
[edit]- Hillwood by SPM
- Mystic Stylez by Three 6 Mafia
- Sailin' Da South by E.S.G.[4][5][12]
- On Top of the World by Eightball & MJG[4][5]
1996
[edit]1997
[edit]- Tru 2 da Game by TRU
- Stackin Chips by 3X Krazy[12]
- I'm Bout It by various artists
- Solja Rags by Juvenile
- Ghetto D by Master P[12]
- Get It How U Live! by the Hot Boys
- Chapter 2: World Domination by Three 6 Mafia
- Unpredictable by Mystikal[13]
- No More Glory by MJG
- Lyrics of a Pimp by Eightball & MJG
- How You Luv That by Big Tymer$[12]
1998
[edit]- Make 'Em Say Uhh! by Master P (single)[12]
- Charge It 2 da Game by Silkk the Shocker[4]
- Hustle Town by SPM
- Life or Death by C-Murder[12]
- Give It 2 'Em Raw by Soulja Slim[12]
- Lost by Eightball
- MP da Last Don by Master P[5][12][13]
- Da Game Is to Be Sold, Not to Be Told by Snoop Dogg[5][12][13]
- Angel Dust by Indo G[5]
- How You Luv That Vol. 2 by Big Tymer$[5][6][12]
- Mean Green by various artists[12]
- Ghetto Organized by the Gambino Family[12]
- 400 Degreez by Juvenile[4][5][12][13]
- Da Good da Bad & da Ugly by the Geto Boys
- Ghetto Fabulous by Mystikal
- Power Moves: The Table by SPM
1999
[edit]- Made Man by Silkk the Shocker
- CrazyNDaLazDayz by Tear da Club Up Thugs
- Da Next Level by Mr. Serv-On[12]
- Shinin' n' Grindin' by E.S.G.
- Chopper City in the Ghetto by B.G.[4][12][13][a]
- First Come, First Served by Dr. Dooom[4]
- Rear End by Mercedes[5]
- Bigger & Blacker by Chris Rock[4]
- Da Crime Family by TRU
- Guerrilla Warfare by the Hot Boys[12][13]
- Ghetty Green by Project Pat
- Only God Can Judge Me by Master P[12]
- Tha Block Is Hot by Lil Wayne[12]
- The 3rd Wish: To Rock the World by SPM
- Tha G-Code by Juvenile
2000
[edit]- I Got That Work by Big Tymers[12]
- When the Smoke Clears: Sixty 6, Sixty 1 by Three 6 Mafia
- The Leprechaun by Lil' Flip[4][5][13]
- Matthew by Kool Keith
- Baller Blockin' by various artists
- Let's Get Ready by Mystikal
- Space Age 4 Eva by Eightball & MJG
- Ghetto Postage by Master P[12]
- Time Is Money by SPM[6]
- Lights Out by Lil Wayne[4]
2001
[edit]- My World, My Way by Silkk the Shocker
- Project English by Juvenile[4]
- Choices: The Album by Three 6 Mafia
- Bang or Ball by Mack 10[4]
- Never Change: The Pain and Glory Album by SPM
- Tarantula by Mystikal
2002
[edit]2003
[edit]- Let 'Em Burn by the Hot Boys[5][12]
- Da Unbreakables by Three 6 Mafia
- Terrorist Threats by Westside Connection
2020
[edit]References
[edit]Footnotes
- ^ According to Pen & Pixel, this is the first cover they made to feature the bling-bling style of text that they would become famous for.[12][13] The album's lead single, "Bling Bling", also served to popularize the term bling-bling.[4][13]
Citations
- ^ a b Noisey. "Defining the Visual Style of Southern Hip Hop - Noisey Design (Episode 1)". Vice Media. Archived from the original on October 7, 2014. Retrieved February 18, 2020 – via YouTube.
- ^ Julie, Grob. "Special Collections- Librarian". www.uh.edu/. University of Houston. Retrieved April 20, 2019.
- ^ a b c Mebane, William. "Letter of Recommendation: Pen & Pixel". The New York Times. Retrieved February 17, 2020.
- ^ a b c d e f g h i j k l m n o p q r s Kakaire, Christine. "Strictly abiding by a "more-is-more" philosophy, the Brauch brothers shaped the visual aesthetic of Southern hip-hop's flashiest era". Red Bull Music Academy. Retrieved February 18, 2020.
- ^ a b c d e f g h i j k l Howard, Jacinta. "THE BEST PEN & PIXEL RAP COVERS". The Boombox. Retrieved February 17, 2020.
- ^ a b c Friedman, Skinny. "An Ode to Pen & Pixel Album Covers". Vice. Vice Media. Retrieved February 17, 2020.
- ^ Jenkins, Sacha; Wilson, Elliot; Mao, Jeff; Alvarez, Gabe; Rollins, Brent (March 25, 2014). Ego Trip's Book of Rap Lists. St. Martin's Publishing Group. p. 169. ISBN 978-1466866973. Retrieved February 17, 2020.
- ^ a b Metro Boomin (confirmed account) [@MetroBoomin] (September 30, 2020). "Shoutout Pen & Pixel for coming out of retirement to do 1 more cover #legendary" (Tweet). Retrieved October 1, 2020 – via Twitter.
- ^ a b Findlay, Mitch (September 29, 2020). "Metro Boomin & 21 Savage Unveil "Savage Mode 2" Cover". HotNewHipHop. Retrieved October 1, 2020. Although Pen & Pixel were commissioned to do the Savage Mode II cover, the cover that was released for the album is not an official Pen & Pixel cover; but instead inspired by a cover Pen & Pixel did for 21 Savage that was scrapped due to deadline issues.
- ^ a b Ivey, Justin (September 29, 2020). "21 Savage & Metro Boomin's 'Savage Mode 2' Cover Art Channels Classic Cash Money & No Limit Albums". HipHopDX. Retrieved October 1, 2020.
- ^ a b Harper, Rosario (September 29, 2020). "21 Savage + Metro Boomin Reveal Cash Money Records-Inspired Savage Mode II Album Cover". SOHH. Retrieved October 1, 2020.
- ^ a b c d e f g h i j k l m n o p q r s t u v w x "Pen & Pixel: The design company that established the Southern hip-hop scene". Vice Japan. Archived from the original on September 19, 2025.
- ^ a b c d e f g h i Walker, Angus (March 19, 2015). "The 10 Greatest Pen & Pixel Album Covers". HotNewHipHop. Archived from the original on October 30, 2025.
External links
[edit]- Official website at the Wayback Machine (archived March 4, 2000)
- Company archive at the University of Houston