 | This article contains promotional content. (December 2010) |
| Industry | Brand management |
|---|---|
| Founded | 2010 |
| Headquarters | , United States |
| Owner | FAT Brands |
| Subsidiaries | Great American Cookies Hot Dog on a Stick MaggieMoo's Marble Slab Creamery Pretzelmaker Round Table Pizza |
| Website | fatbrands.com |
Global Franchise Group was a brand-acquisition and management firm headquartered in Atlanta, Georgia, United States. It specialized in franchising and quick-service restaurant industries. It was founded in 2010 with the acquisition of NexCen Brands' properties and was acquired by FAT Brands in July 2021.[citation needed]
Global Franchise Group operated more than 1,400 franchised and corporate stores in 14 countries. The organization's mission was to "Champion Brands and the People Who Build Them".[citation needed]
History
[edit]- November 2006: Acquired The Athlete's Foot, a franchised athletic footwear and apparel retail brand
- February 2007: Acquired:
- Bill Blass Limited, a classic American fashion brand
- MaggieMoo's
- Marble Slab Creamery
- May 2007: Acquired Waverly (founded in 1923), a fashion and lifestyle brand in the home category. Its brand family includes Waverly, Waverly Home, Waverly Home Classics, Waverly Baby, and Waverly Sun N Shade.
- August 2007: Pretzel Time and Pretzelmaker, two franchised brands in the hand-rolled pretzel category, were acquired from Mrs. Fields.[1][2]
- November 2007: Acquired Shoebox New York, a multi-brand retailer for footwear, handbags, and accessories
- January 2008: Acquired Great American Cookies from Mrs. Fields.[3]
- September 2008: Waverly sold to Iconix Brand Group
- December 2008: Bill Blass sold to Peacock International Holdings
- July 2010: NexCen properties sold to Global Franchise Group [4]
- July 2012: Global Franchise Group sold The Athlete's Foot to Intersport, LLC[5]
- August 2014: Global Franchise Group acquired Hot Dog on a Stick from bankruptcy[6]
- September 2017: Global Franchise Group acquired Round Table Pizza.[7]
- July 2021: Global Franchise Group acquired by FAT Brands.[8]
References
[edit]- ^ "Pretzel Time and Pretzelmakers Acquired". QSR Magazine. August 8, 2007. Retrieved August 27, 2025.
- ^ "NexCen Brands Is Still Hungry" Archived 2008-04-15 at the Wayback Machine, Restaurants & Institutions, August 15, 2007
- ^ "NexCen Purchases Great American Cookie Co. for $93.7 Million". QSR magazine. January 29, 2008.
- ^ "NexCen Brands completes sale of franchise businesses". QSR Web. August 1, 2010. Retrieved August 27, 2025.
- ^ "Intersport Corp. to Acquire The Athlete's Foot | SGB Media Online". sgbonline.com. October 24, 2012. Retrieved July 20, 2020.
- ^ Couret, Jacques (August 25, 2014). "Global Franchise Group adds Hot Dog on a Stick - Atlanta Business Chronicle". Atlanta Business Chronicle. Retrieved October 7, 2025.
- ^ Maze, Jonathan (September 15, 2017). "Great American Cookies owner buys Round Table Pizza". Nation's Restaurant News.
- ^ "FAT Brands Completes Acquisition of Global Franchise Group".
