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Tim Stracke is a German entrepreneur and investor. He is long-standing managing director of Chrono24, a global online marketplace for luxury watches.[1] He led the company as CEO from 2010, later as co-CEO. In 2024, he stepped down from operational management and took on a role on the board of directors.[2][3][4]
Stracke graduated with a degree in industrial engineering and management from the University of Karlsruhe and completed a Master of Business Administration degree at Golden Gate University in San Francisco.[4][5]
Early in his carrer, Stracke worked briefly as a consultant at the Boston Consulting Group in Buenos Aires. In addition, at the age of 25, he established his first Venture Capital-financed company (marketplace concept) in 1999.[1]
In 2001, he founded mentasys GmbH, a company associated with online price comparison/shopping technology. mentasys becomes a leading provider in Germany and have been sold in 2006 to an entity connected to Bertelsmann. Following his departure from Mentasys in 2008, he has become involved in over ten Internet companies in Europe and China as a founder or investor, mostly in online marketplaces.[1]
Chrono24
[edit]Chrono24 was founded in 2003, and Tim Stracke took over the platform in 2010 together with Dirk Schwartz and Michael Krkoska, subsequently managing the company's operations for many years.[1] In the early phase after the takeover, the team focused on internationalization and expanding the marketplace model, acquiring Australian competitor WatchChoice in 2010 as a step toward strengthening its presence in English-speaking markets and Asia.[6][7]
Stracke initially led Chrono24 as CEO and later as co-CEO. from 2016, Holger Felgner joined Stracke as co-CEO.[1]
Under Stracke's leadership, in addition to scaling the marketplace, product-side trust and safety mechanisms and tools were expanded, including an escrow model for securing payments and the Chrono24 Watch Scanner, which can provide a model/reference and market price estimate based on a photo.[citation needed]
On January 1, 2024, Carsten Keller took over the role of CEO. Stracke and Felgner relinquished operational management, remained shareholders, and took on board-level responsibilities (Stracke as Chairman).[1] Stracke handed over the chairmanship to Tobias Hartmann on June 1, 2025, and remained a member of the board.[citation needed]
References
[edit]- ^ a b c d e f Heepmann, Antje (17 July 2025). "Interview With Tim Stracke of Chrono24". Swiss Watches Magazine. Retrieved 29 January 2026.
- ^ Bähr, Laura (10 January 2024). "Tim Stracke von Chrono24 im GQ-Interview über Uhren als globale Währung". GQ Germany (in German). Retrieved 29 January 2026.
- ^ DeMarco, Anthony. "Carsten Keller Named New CEO Of Chrono24 To Lead Next Phase Of Growth". Forbes. Retrieved 29 January 2026.
- ^ a b "Pricing Friends Podcast". hy - the Axel Springer Consulting Group (in German). Retrieved 29 January 2026.
- ^ "Der Herr der Marktplätze". Forbes (in German). 2 May 2025. Retrieved 29 January 2026.
- ^ Alexander (23 November 2010). "Luxusuhren-Marktplatz Chrono24 übernimmt WatchChoice". deutsche-startups.de (in German). Retrieved 29 January 2026.
- ^ ""Meine Uhrensammlung erfreut hoffentlich noch die Ur-Enkel"". capital.de (in German). 27 October 2020. Retrieved 29 January 2026.
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