| Company type | Subsidiary |
|---|---|
| Industry | Electronics |
| Predecessor | Acer Communication & Multimedia[1] |
| Founded | 1984 |
| Headquarters | Taipei, Taiwan |
Area served | Worldwide |
Key people | Michael Tseng (曾文祺), Chairman, BenQ Corporation[2] Peter Huang (黃原福), President, BenQ Corporation[3] |
| Revenue | US$25 billion |
| Total assets | US$188 million |
Number of employees | 1,700[4] |
| Parent | Qisda Corporation |
| Website | www.benq.com |
| BenQ | |||||||
|---|---|---|---|---|---|---|---|
| Traditional Chinese | 明基電通 | ||||||
| Simplified Chinese | 明基电通 | ||||||
| |||||||
| Qisda | |||||||
| Traditional Chinese | 佳世達科技 | ||||||
| Simplified Chinese | 佳世达科技 | ||||||
| |||||||
BenQ Corporation (/ˌbɛnˈkjuː/; Chinese: 明基電通股份有限公司) is a Taiwanese multinational company that sells and markets technology products, consumer electronics, computing and communications devices[5] under the "BenQ" brand name. BenQ’s principal product areas include monitors, projectors, interactive displays, lighting, esports equipment, remote work and learning, wireless presentation, and other peripherals.[6]
BenQ's head office is in Taipei, Taiwan, and the company has branch offices worldwide: including in the Asia-Pacific region, Europe, China, Latin America, and North America.[7] Globally, BenQ employs over 1700 individuals.[8] The BenQ brand is commonly seen in retail channels worldwide.[9][10][11][12]
History
[edit]BenQ began as a sub-brand within Taiwan’s Acer Group in 1984, but has since become independent.[13][14]
In 2001, BenQ was spun off from Acer to become an independent organization, and by 2006, the two companies were effectively legally separated.[15] The brand name represents the slogan "Bringing Enjoyment ‘N’ Quality to life".[16]
In 2005, BenQ entered the mobile phone market, in cooperation with Germany’s Siemens, as BenQ-Siemens, and later, independently, as BenQ Mobile. However, BenQ left this market by 2015.[17][18]
BenQ has gradually increased its reputation for products that are affordable, but perform well[19][20][21], with more emphasis on higher-end products[22][23], which have won numerous awards.[24][25][26][27]
BenQ today is a subsidiary of a publicly-listed company, Qisda Corporation[28], a relationship which was established in 2007.[29][30]
History and Key Events
[edit]| 1984 | Founded as Acer Peripherals, subsequently Acer Communication & Multimedia[31] |
| 2000 | Acer reorganizes and increases separation of business units[32] |
| 2001 | Formally renamed as BenQ[33] |
| 2007 | Restructuring of BenQ under Qisda[34] |
| 2013-2015 | BenQ returns temporarily to mobile phone market[35] |
| 2015 | BenQ invested in ZOWIE, making ZOWIE a specialized esports brand under BenQ[36] |
| 2020 | BenQ launches Mobiuz gaming monitors[37] |
| 2023 | Launches BenQ Education[38][39][40] |
Current Products
[edit]The best-known products under the BenQ brand include display devices, particularly monitors and projectors, and peripherals. BenQ also produces related devices, such as digital signage, interactive displays, lighting, and other accessories.
The company today has an increasing emphasis on high-end, high-quality devices, such as professional gaming peripherals. BenQ is noted for its interest in the professional eSports area, including sponsorship, research, and working closely with professional gamers and eSports organizations.[41][42][43]
Monitors and Accessories
[edit]BenQ’s monitors have won numerous awards from international organizations such as iF Product Design Awards. Among recent award winners, in 2024 and 2025, were the MA series, RD Series, PD series and XL Series of monitors, and BenQ’s color calibration software.[44][45][46]
In 2025, BenQ’s PD2730S 5K Designer Monitor and BenQ GW2486TC USB-C BenQ Home Office Monitor were among several products noted by reviewers for affordability and performance.[47][48]
BenQ’s MOBIUZ series of specialized gaming monitors are noted for features such as very high refresh rates. MOBIUZ monitors have been praised by reviewers for features such as a bright, colorful image, low input lag, and attractive styling.[49]
The current range of BenQ accessories includes the Ergo Monitor Arm to support and position monitors, USB and HDMI docking units [50], and award-winning attachable cameras such as the IdeaCam range.[51]
ZOWIE esports gear
[edit]ZOWIE was founded at the end of 2008. It is a brand dedicated to the development of professional esports equipment. At the time it debuted, there were only three employees and one product.[52]
On 10 December 2015, BenQ announced that ZOWIE GEAR would become their new esports gaming division.[53] Their newer products include mice, mouse pads, monitors, and other gaming accessories. BenQ ZOWIE esports monitors are used by around 63% of professional gamers.[54]
In September 2022, BenQ announced the launch of their XL2566K 360 Hz Monitor.[55]
On 10 June 2022, ZOWIE announced that they would be joining the professional esports league - VALORANT Champions Tour (VCT) EMEA as the Official Display Partner for the 2022 season.[56]
In January 2023, BenQ announced the launch of ZOWIE EC-CW Wireless Mice Series.[57]
MOBIUZ gaming monitors
[edit]In July 2020, BenQ announced the launch of its new MOBIUZ gaming monitor series.[58] MOBIUZ monitors introduce a new HDRi[59] adaptive technology that optimizes the HDR effect based on light conditions and built-in treVolo speakers and proprietary Eye-Care technology.[60]
In February 2023, BenQ announced the launch of its first OLED monitor, dubbed the MOBIUZ EX480UZ.[61]
In June 2024, BenQ announced the launch of its first Mini LED IPS monitor, dubbed the MOBIUZ EX31UX.[62] In September 2024, BenQ unveiled the 38-inch EX381U MOBIUZ Gaming monitor with 4K, 144Hz refresh rate, and advanced features.[63]
Projectors
[edit]In May 2022, BenQ announced they had seized the No.1 market share for 4K and Full HD projectors in Q1 2022. According to Futuresource Consulting Quarterly Market Track Reports, BenQ reached the leading position as a vendor by sales volume in Europe. It achieved a market share of 23.42% for 4K, and of 24.5% for Full HD for the period Q1 2022.[64]
In May 2023, BenQ announced three new models in their 1K home cinema range including W4000i, W2710i and TK860i.[65]
In September 2023, BenQ released their new Gaming Projector X Series - X3100i, X500i and X300G.[66] Compatible with all major consoles including Xbox, PlayStation and Nintendo Switch.
In 2024, BenQ launched several new projectors, including the TK710STi, W5800, W2720i, LH850ST, AH500ST, V5010i, AH700ST, EH700, GV50, and TK710. These models are designed for both home and professional use [67]
Digital Signage and Interactive Displays
[edit]BenQ’s digital signage and interactive display products are designed primarily for business and education users.[68][69] They include several recent award-winning products.[70]
BenQ Education
[edit]In 2023, BenQ launched its subbrand, BenQ Education with a new logo, colour scheme and website to showcase its interactive displays for the education market.[71] BenQ launched the first education interactive displays with official Google Mobile services at the BETT show in the UK.[72]
See also
[edit]References
[edit]- ^ "Acer spins off peripherals unit". News.cnet.com. 5 December 2001. Archived from the original on 2015-02-08. Retrieved 7 August 2011.
- ^ https://www.benq.com/en-us/about-benq/corporate.html
- ^ https://www.benq.com/en-us/about-benq/leadership.html
- ^ https://www.104.com.tw/company/whlrnm8
- ^ Plunkett, Jack (2007). Plunkett's Advertising & Branding Industry Almanac 2007: Advertising. Plunkett Research. ISBN 9781593920869. Retrieved 20 October 2009.
- ^ https://www.benq.com/en-us/index.html
- ^ https://www.benq.com/en-us/about-benq/globaloffice.html
- ^ https://www.104.com.tw/company/whlrnm8
- ^ https://www.benq.com/en-us/welcome.html
- ^ https://www.benq.com/zh-tw/where-to-buy.html
- ^ https://www.benq.com.cn/zh-cn/where-to-buy.html
- ^ https://www.pricehunter.co.uk/prices?q=benq
- ^ "再造宏碁 | 遠見雜誌". 遠見雜誌 - 前進的動力 (in Chinese). 1996-04-15. Retrieved 2026-01-26.
- ^ "ABW家族分家,兄弟各自爬山 | 遠見雜誌". 遠見雜誌 - 前進的動力 (in Chinese). 2004-10-01. Retrieved 2026-01-26.
- ^ "BenQ no longer part of Acer, finalises billion dollar deal". iTnews. Retrieved 2026-01-26.
- ^ "Corporate Introduction". BenQ. Retrieved 2026-01-26.
- ^ "Xinhua - English". news.xinhuanet.com. Archived from the original on 2012-11-02. Retrieved 2026-01-26.
- ^ "All BenQ phones". www.gsmarena.com. Retrieved 2026-01-26.
- ^ "The Best Budget Monitors". The New York Times. 2025-03-28. ISSN 0362-4331. Retrieved 2026-01-26.
- ^ "The Best Projectors". The New York Times. 2025-10-28. ISSN 0362-4331. Retrieved 2026-01-26.
- ^ Hoffman, Tony (2025-06-12). "BenQ GW2486TC: An Exceptionally Feature-Rich Budget Monitor". PCMAG. Retrieved 2026-01-26.
- ^ "Review: BenQ PD2730S 5K Designer Monitor – A Studio Display Alternative That Doesn't Break the Bank". MacRumors. 2025-02-14. Retrieved 2026-01-26.
- ^ "Inside BenQ HQ: Ground Zero For The Brand's Colour Accuracy Innovation". BW Businessworld. Retrieved 2026-01-26.
- ^ "iF Design - BenQ". ifdesign.com. Retrieved 2026-01-26.
- ^ "15 years in one tech company? BenQ India md in the age of AI | interview". Hindustan Times. 2025-06-11. Retrieved 2026-01-26.
- ^ "ZOWIE Unveils First European Sports Science Lab | ZOWIE Europe". ZOWIE eSports. Retrieved 2026-01-26.
- ^ Newspaper, The Peninsula (2024-12-31). "BenQ hosts networking event to showcase cutting-edge solutions". thepeninsulaqatar.com. Retrieved 2026-01-26.
- ^ "STOCK MARKET 2352.TW".
- ^ "BenQ renamed QISDA, but still BenQ... huh?". Engadget. 2007-06-20. Retrieved 2026-01-26.
- ^ "BenQ becomes Qisda - PCR". pcr-online.biz. 2007-06-20. Retrieved 2026-01-26.
- ^ "Feature: BenQ story takes new turn as firm adopts new name - Taipei Times". www.taipeitimes.com. 2007-04-30. Retrieved 2026-01-26.
- ^ "再造宏碁 | 遠見雜誌". 遠見雜誌 - 前進的動力 (in Chinese). 1996-04-15. Retrieved 2026-01-26.
- ^ "Feature: BenQ story takes new turn as firm adopts new name - Taipei Times". www.taipeitimes.com. 2007-04-30. Retrieved 2026-01-26.
- ^ "Feature: BenQ story takes new turn as firm adopts new name - Taipei Times". www.taipeitimes.com. 2007-04-30. Retrieved 2026-01-26.
- ^ "BenQ rejoins the smartphone market with two tepid Android models". Engadget. 2013-12-02. Retrieved 2026-01-26.
- ^ "The Story of BenQ and ZOWIE | ZOWIE Asia Pacific | ZOWIE APAC". BenQ announces ZOWIE as the new brand for e-Sports | BenQ Europe. Retrieved 2026-01-26.
- ^ "BenQ MOBIUZ Gaming Monitors Unlock New Levels of Audio-visual Immersion". BenQ. Retrieved 2026-01-26.
- ^ "BenQ Launches First Education Interactive Displays with Official Google Mobile Services at Bett UK 2023". www.benq.eu. Retrieved 2026-01-26.
- ^ "Compare BenQ Smart Board Interactive Displays". BenQ. Retrieved 2026-01-26.
- ^ "Teach Your Way". BenQ (in Basque). Retrieved 2026-01-26.
- ^ "ZOWIE Joins VCT EMEA as the Official Display Partner for the Remainder of the 2022 Season! | ZOWIE UK". ZOWIE eSports. Retrieved 2026-02-03.
- ^ "ZOWIE X TALON ANNOUNCE NEW PARTNERSHIP". Talon Esports. Retrieved 2026-02-03.
- ^ Fudge, James (2024-01-30). "Sentinels Partner With BenQ's ZOWIE". The Esports Advocate. Retrieved 2026-02-03.
- ^ "BenQ Recognised for Design Excellence at iF DESIGN AWARD 2025". BenQ. Retrieved 2026-02-09.
- ^ "iF Design - BenQ". ifdesign.com. Retrieved 2026-02-09.
- ^ "BenQ 展現專業顯示科技 榮獲 2025 年台灣精品獎八項大獎肯定". BenQ (in Chinese). Retrieved 2026-02-09.
- ^ Hoffman, Tony (2025-06-12). "BenQ GW2486TC: An Exceptionally Feature-Rich Budget Monitor". PCMAG. Retrieved 2026-02-09.
- ^ "Review: BenQ PD2730S 5K Designer Monitor – A Studio Display Alternative That Doesn't Break the Bank". MacRumors. 2025-02-14. Retrieved 2026-02-09.
- ^ published, Christian Eberle (2024-08-16). "BenQ MOBIUZ EX321UX 144 Hz gaming monitor review: Bright, colorful and stylish". Tom's Hardware. Retrieved 2026-02-09.
- ^ "Accessories". BenQ. Retrieved 2026-02-09.
- ^ "BenQ ideaCam S1 Plus named "Next-Gen Solution of the Year" in EdTech Breakthrough Awards". BenQ. Retrieved 2026-02-09.
- ^ "The Story of BenQ and ZOWIE | ZOWIE Asia Pacific | ZOWIE Asia Pacific". zowie.benq.com. Retrieved 2024-02-08.
- ^ "ZOWIE by BenQ on Twitter". Twitter. Retrieved 2016-05-23.
- ^ "Esports Brands". prosettings.net. Retrieved 19 September 2023.
- ^ Baker, Simon (2022-09-14). "BenQ ZOWIE XL2566K Announced with 24.5" 1080p and 360Hz, but with a TN Film Panel". TFTCentral. Retrieved 2023-09-19.
- ^ "ZOWIE Joins VCT EMEA as the Official Display Partner for the Remainder of the 2022 Season! | ZOWIE UK". zowie.benq.eu. Retrieved 2024-02-08.
- ^ "BenQ Announces ZOWIE EC-CW Wireless Mouse for Esports | ZOWIE UK". zowie.benq.eu. Retrieved 2023-09-19.
- ^ "BenQ MOBIUZ Gaming Monitors Unlock New Levels of Audio-visual Immersion". Archived from the original on 2026-01-10.
- ^ "What's the Difference Between HDR and HDRi?". Archived from the original on 2025-10-11.
- ^ "BenQ Eye-care Technology | BenQ Europe".
- ^ "BenQ MOBIUZ Launch their First OLED Gaming Monitor EX480UZ". BenQ. Retrieved 2024-08-16.
- ^ "BenQ's new 4K miniLED gaming monitor helps you see in the dark". PCGamesN. 2024-07-04. Retrieved 2024-08-16.
- ^ Gupta, Jitendra (5 August 2024). "BenQ EX381U with 4K UHD IPS display and 144Hz refresh rate launched for gamers". Trendytechdev. Jitendra Gupta. Archived from the original on October 7, 2024. Retrieved 21 September 2024.
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- ^ "Smart Displays". www.benq.com. Retrieved 2026-02-09.
- ^ PR, InGear (2024-10-10). "BenQ Education Sweeps Tech & Learning's 2024 Awards of Excellence: Back to School Awards". Sound & Video Contractor. Retrieved 2026-02-09.
- ^ "Shape the future of learning". www.benq.eu. Retrieved 2024-02-07.
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