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| Banyan Group | |
| Company type | Subsidiary |
| SGX: B58 | |
| Industry | Hotels |
| Founded | 1994 |
| Founder | Ho Kwon Ping, Claire Chiang, Ho Kwon Cjan |
| Headquarters | |
| Brands | Banyan Tree Hotel & Resorts, Angsana Hotels & Resorts, Laguna, Cassia, Dhawa, Folio, Garrya, Homm, Banyan Tree Escape, Banyan Tree Veya |
Number of employees | 12,000+ |
| Website | groupbanyan.com |
Banyan Group Limited (formerly known as Banyan Tree Holdings) is a Singaporean multinational hospitality brand that was established in 1994. It manages and develops resorts, hotels and spas in Asia, Europe, North America, and Africa. The group comprises 12 global brands, including the flagship brand Banyan Tree. Currently, the Group operates more than 70 hotels and resorts, over 60 spas and galleries, and 14 branded residences in over 20 countries.[1]
History
[edit]Banyan Tree started when founder Ho Kwon Ping and his wife Claire Chiang came across a plot of land while they were on holiday in Bang Tao Bay, on the western coast of Phuket in the Andaman Sea. They purchased the land and embarked on a regeneration programme, reintroducing indigenous plants. Ten years later, in 1994, the first resort, Banyan Tree Phuket, was built.[citation needed]
In 2009, Banyan Tree Global Foundation was created as part of Banyan Group Limited. In December 2016, Banyan Tree entered into a partnership with a French hospitality company, Accor.[2] As part of the deal, Accor would invest €16 million to Banyan Tree in exchange for a 5% stake in the company, with the option to purchase an additional 5% stake.[3]
In 2015, the Banyan Group launched Cassia in outposts like Bintan and Phuket which focused on extended stays with amenities like fully equipped kitchens.[4]
On 26 November, Banyan Group and Mandai Wildlife Group officially opened Mandai Rainforest Resort by Banyan Tree—Banyan’s 100th property and its first in Singapore—situated within the Mandai Wildlife Reserve as the first resort located inside a major wildlife and nature destination in the city. [5] This is also Banyan Group's 100th property overall.[6]
Scheduled to open in early 2026, Ubuyu will be Banyan Group’s first safari resort, located in Tanzania’s Ruaha National Park. The eco-luxury retreat will feature six artisan-crafted villas inspired by Maasai architecture, overlooking the Great Ruaha River and blending into the surrounding savannah where wildlife roams freely.[7][8][9]
Brands
[edit]As of July 2023[update], the company operates 70 resorts and hotels. Under its management are also 63 spas, 64 retail galleries, and three championship golf courses in 23 countries.[10] Banyan Tree currently markets its properties under ten brands, including Banyan Tree, Angsana, Laguna, Cassia, Dhawa, Garrya, Homm, Banyan Tree Escape, Banyan Tree Veya, and Folio.[11][12]
See also
[edit]References
[edit]- ^ "Banyan Tree Group Unveils New HOMM Brand with First Location in Phuket, Thailand" (PDF). Banyan Tree Group. 10 January 2022. Retrieved 15 March 2022.
- ^ "Accor – Webzine". webzine-actionnaires.accor.com. Retrieved 14 February 2025.
- ^ Banyan Tree and AccorHotels announce strategic partnership Accor, 7 December 2016
- ^ "The curious case of Banyan Tree Hotels & Resorts and its relentless growth". PEAK Singapore. 16 July 2023. Retrieved 23 December 2025.
- ^ "Grand Opening of Mandai Rainforest Resort by Banyan Tree and Rainforest Festival". 27 November 2025.
- ^ Tan, Elysia (26 November 2025). "Banyan Group hopes its new Mandai resort showcases Singapore's biodiversity, strength in conservation". The Business Times. Retrieved 23 December 2025.
- ^ "Forbes Travel Guide's most anticipated hotel openings of 2026". 10 November 2025.
- ^ Newsdesk (15 July 2025). "Banyan Group to Open 100th Property in Singapore". luxurytraveladvisor.com.
- ^ "Ubuyu, A Banyan Tree Escape".
- ^ ttgasia.com
- ^ "Hotels & Resorts - Banyan Tree". www.banyantree.com. Retrieved 15 March 2022.
- ^ "The curious case of Banyan Tree Hotels & Resorts and its relentless growth". The Peak. Retrieved 28 July 2023.
Further reading
[edit]- Hwee, Chua Chei; De Meyer, Arnoud (2001). Banyan Tree Resorts and Hotels: Building the Physical Product (Report). INSEAD via The Case Centre. Retrieved 22 July 2025.
- Rajshekar, N; Kumar, G. Saradhi (2004). Growth Strategies of Banyan Tree (Report). IBS Case Development Center via The Case Centre. Retrieved 22 July 2025.
- Yang, Xia; Tan, Shirley (2007). Banyan Tree Hotels and Resorts, 2003: International Marketing Management (Report). Asian Business Case Centre. Retrieved 22 July 2025.
- Enz, Cathy A.; Farhoomand, Ali; Ng, Pauline (2008). Banyan Tree: Sustainability of a Brand During Rapid Global Expansion (Report). Asia Case Research Centre, The University of Hong Kong via The Case Centre. Retrieved 22 July 2025.
- Wang, Heli; Lau, Cubie; Bhattacharya, Lipika (15 October 2023). Banyan Tree Group: Sustainability Through Shared Value (Report). Singapore Management University via The Case Centre. Retrieved 22 July 2025.
External links
[edit]
Media related to Banyan Tree Holdings at Wikimedia Commons
